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Blue Hills Digital

A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.

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What should be on our website?

Hi friends πŸ‘‹πŸ» Zooming out this week to a one of the highest-level questions I think about with almost every client. Last week I introduced this question in conversations with two potential nonprofit clients that couldn't be more different: A tiny, volunteers-only, local conservation org focused on one specific ecosystem An international NGO managing millions of dollars in grant and program funding for network organizations in 10+ countries Both organizations are doing good, powerful work, at...

Hi friends πŸ‘‹πŸ» I'm helping out a couple of really small, budget-constrained nonprofit orgs this month with a big challenge. Moving data collection online. Specifically, registration data for important in-person events. I have a go-to tool I like to use here, and this week I want to share in case this is something that could help your organization! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page The problem: Paper forms Organizations that rely on...

Hi friends πŸ‘‹πŸ» A client is migrating from an old email listserv product to Campaign Monitor to deliver a better newsletter experience to a big membership list. They tagged me in to help with domain authentication and provide some advice about maintaining email deliverability rates through this move to a new sending service. And we realized that the email list had never been scrubbed of bad email addresses. If you've never done this email list clean-up task, read on to learn why this is...

Hi friends πŸ‘‹πŸ» Happy New Year!! Despite a super-busy end of year sprint of work, I got some relaxing and restorative downtime with family over the holidays, and I hope you all did too. Now let's make 2026 a better year than 2025. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page First, a reminder πŸ‘‡πŸ» Fundraising Breakthrough Summit(Free registration & happening now!) Join me and 24 other speakers for this free online learning event, January 5-18,...

Hi friends πŸ‘‹πŸ» I'm dropping into your inbox this year-end, holiday week with a reminder to grab your spot for the Fundraising Breakthrough Summit, coming up January 5-18th. It's free, it's online, and it comes with a wealth of resources from 26 speakers delivered via short video interviews. Even if you can't make time to watch every session, there is good stuff in here that you don't want to miss. Keep reading for a full lineup ... Want links to recent emails or a sign-up link to share? Go to...

Hi friends πŸ‘‹πŸ» Back in February, I wrote an email sharing my thoughts on the question of whether nonprofit orgs should try to remove DEI-related keywords from their websites in response to the Trump administration's order to eradicate β€œillegal” diversity, equity and inclusion efforts. Recently nonprofit newsroom ProPublica released analysis of nonprofit electronic tax filings to the IRS in 2025, to compare mission statement language from their most recent filing to the 2024 version. Let's take...

Hi friends πŸ‘‹πŸ» Join me in looking ahead to 2026 for minute: January is filling up already and I have an opportunity I want you to save space for on your calendar! It's free, and will help you set a course for fundraising success in the new year ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Get everything you need for fundraising success in 2026!* You want these things in 2026, right? More donations Deeper relationships with your supporters...

Hi friends πŸ‘‹πŸ» If your organization observes Giving Tuesday I'm sending you strength today ⚑️ And while the Giving Tuesday hype keeps going – and floods all of our inboxes – the next 29 days are what count. This week, I'm sharing a few quick tips you can use to optimize your donation page as we count down to the end of the year. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page On the donation form itself: Your options here will be constrained by...

Hi friends πŸ‘‹πŸ» Today is your last chance to grab this year's Black Friday Bundle for Nonprofits. Doors close at midnight tonight. It's an amazing deal, and I want you to go check it out now! For just $97, you can secure $3,100+ worth of nonprofit templates, workshops, and digital tools that will help you: βœ… Raise more money βœ… Optimize your website βœ… Tell your stories βœ… Manage your board βœ… Organize your overwhelming task list βœ… Start 2026 in control For example, Donor-Advised Funds have been a...

Hi friends πŸ‘‹πŸ» Yesterday I introduced the 2025 Black Friday Bundle for Nonprofits. It's an amazing deal, and I want you to go check it out now! Today, I want to dive into some more detail on two website-focused products included in the Bundle. DIY Website Audit Workbook First, my own Nonprofit Website Audit Workbook is in there! You can read more about the Workbook on the regular resource page here. Typically you can get your copy for $47. But this week you can get this as part of the Black...