Hi friends 👋🏻 This week, some hopefully-thought-provoking observations how different nonprofit organizations approach website projects ... and how this intersects with my business model. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page A client scenario I struggle with Here's the situation: I get an email or a consultation call booking from a potential client; a nonprofit org that wants to book me to work on a website refresh. We get talking,...
13 days ago • 4 min read
Hi friends 👋🏻 This week, some thoughts about translating between business marketing advice and your nonprofit marketing world. I'm curious, when you see marketing frameworks like the example in today's email do you react the way I do? Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Business marketing advice My LinkedIn feed is full of marketing advice. It's often presented in the form of a framework or a checklist. And it's almost ALWAYS...
20 days ago • 3 min read
Hi friends 👋🏻 Legal and media attention continues to focus on the role for-profit companies play in nonprofit fundraising. I'm focusing on this issue again this week with some updates and a specific trick to help you investigate your own organization's exposure. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page The triggers Media attention on the for-profit companies that mediate the vast majority of giving to nonprofit organizations picked up in...
30 days ago • 4 min read
Hi friends 👋🏻 This week, some thoughts about how AI is impacting nonprofit communications teams, and what this means for my business. I'd love to hear your thoughts and responses. Hit reply and let me know how this lands. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Solving problems I think of my business as fundamentally about solving problems. More specifically: Solving problems that relate to communications and digital strategy Solving...
about 1 month ago • 3 min read
Hi friends 👋🏻 Last week I spent some time helping a website client with questions about their email marketing program metrics. That might sound like it's beyond the scope of my website projects, but that's not the way I work. I do everything I can to make myself a resource for my clients for the website and all the digital tools that are connected to it. So if you have questions about what you're seeing in your analytics, or how to download a filtered report from your fundraising platform,...
about 1 month ago • 4 min read
Hi friends 👋🏻 This week, a quick video demo from a recent nonprofit website project that gave me the chance to implement geographic search in a custom content collection. And a reminder about the upcoming Text for Good program, with a discount code for you! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Let's talk about collections of custom content I’ve written plenty of times (and have plenty of case studies) encouraging the development of...
about 2 months ago • 2 min read
Hi friends 👋🏻 This week's email is for any nonprofit comms managers who have thought about adding texting/SMS as a communications channel but aren't sure where to start. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Want to go beyond email and connect with your supporters by text? 🤳 When I'm talking with communications managers, getting to know their nonprofit's stack of digital tools, I ask whether they have a texting program. The most...
about 2 months ago • 1 min read
Hi friends 👋🏻 This week, a quick tip about making website copy writing more manageable! This is the latest iteration of the approach I use with my clients, and I love the clarity it brings to a website refresh project. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page When drafting website content, focus on what you want to communicate first This advice feels obvious, right? Of course you would focus on the core message you want to communicate....
2 months ago • 2 min read
Hi friends 👋🏻 This week, a little behind-the-scenes on a project I bid on and really hoped to win, and didn't win 😕 And read down to the end if you're following the story about GoFundMe and others platforms spinning up unauthorized donation pages. There's an actual lawsuit now. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page How losing a project sparked new ideas A little behind-the-scenes on my business today, and on an ultimately-failed...
2 months ago • 3 min read