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A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.
Hi friends 👋🏻 Zooming out this week to a one of the highest-level questions I think about with almost every client. Last week I introduced this question in conversations with two potential nonprofit clients that couldn't be more different: A tiny, volunteers-only, local conservation org focused on one specific ecosystem An international NGO managing millions of dollars in grant and program funding for network organizations in 10+ countries Both organizations are doing good, powerful work, at...
Hi friends 👋🏻 I'm helping out a couple of really small, budget-constrained nonprofit orgs this month with a big challenge. Moving data collection online. Specifically, registration data for important in-person events. I have a go-to tool I like to use here, and this week I want to share in case this is something that could help your organization! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page The problem: Paper forms Organizations that rely on...
Hi friends 👋🏻 A client is migrating from an old email listserv product to Campaign Monitor to deliver a better newsletter experience to a big membership list. They tagged me in to help with domain authentication and provide some advice about maintaining email deliverability rates through this move to a new sending service. And we realized that the email list had never been scrubbed of bad email addresses. If you've never done this email list clean-up task, read on to learn why this is...