Hi friends šš» This week, a few notes about an exciting new feature from Fundraise Up ā one of the online donation platforms I like to work with and recommend to clients. If you've ever been tempted to run a fundraising campaign where donors are (nominally) funding the purchase of items you need for your programming ā like "buying meals for a family for a month" or "funding medical supplies for a rescue team", this makes the giving experience much more interactive. Want links to recent emails...
12 days agoĀ ā¢Ā 3 min read
Hi friends šš» I can't remember the last time I met with a website manager who feels confident navigating Google Analytics. Over the past year I've been testing different analytics tools, and there's one that I've landed on that I love. I'll give you some details here and perhaps you'll want to try it out too. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Does anyone like Google Analytics 4? No, I don't think so. At least in the world I...
19 days agoĀ ā¢Ā 3 min read
Hi friends šš» This week, a reminder about online privacy laws and a tool recommendation to make compliance easy! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page ICYMI here are a couple of recent editions! Where are your donors coming from? You're not ready for a website project Disclaimer before we get into the details: Iām not an attorney, and this is not legal advice. Consult an actual, licensed attorney in your jurisdiction! Here are a few...
27 days agoĀ ā¢Ā 2 min read
Hi friends šš» Twice this month I've been tasked with regaining control of a nonprofit website that the client didn't know how to access. In one of these cases, the website had been compromised because it hadn't been updated for such a long time (because no-one could access it...) and the hack evolved to the point where the site suddenly started redirecting visitors to a spam clone of the Home Depot website ... not good!! Read on for some tips to avoid this happening to you ... Want links to...
about 1 month agoĀ ā¢Ā 3 min read
Hi friends šš» This week, I'm sharing a quick example of what custom content types look like on a website. I realize I throw this phrase around a lot when I'm consulting on website projects, and examples are always helpful! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page ICYMI here are a couple of recent editions! Where are your donors coming from? You're not ready for a website project Remind me: what do you mean by content types? One of the...
about 1 month agoĀ ā¢Ā 4 min read
Hi friends šš» A common question from clients: how can we track which donations are coming from which website traffic sources? This is particularly interesting when an org has decided to invest time and money in a specific campaign ā like ads on Meta platforms, or a paid partnership with a specific sponsor. This week, I share some tips about how to approach this. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page ICYMI here are a couple of recent...
about 2 months agoĀ ā¢Ā 4 min read
Hi friends šš» This week, some tips for building a brand kit! Having a well-organized, accessible brand kit will save your org so much time, AND make sure everything you put out there is aligned and professional-looking. Disclaimer: I'm not a trained graphic designer, but as I work with nonprofits on digital strategy and website overhauls I ask about a brand kit EVERY TIME. I've seen all the variations ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape...
about 2 months agoĀ ā¢Ā 2 min read
Hi friends šš» This week, a couple of cautions for everyone out there with a website running on WordPress. It's an exciting time, with a major new release available! But with that excitement comes some risk and a couple of things to watch out for. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page It's WordPress major release update time WordPress "core" ā the underlying open source platform that powers self-hosted WordPress websites ā has new...
2 months agoĀ ā¢Ā 5 min read
Hi friends šš» This week, I'm sharing a roundup of news and recommended reading for all of us racing to keep up with what the AI explosion means for our websites. I think I'm doing a pretty good job of NOT talking about AI all day every day, but this past week saw a few announcements and articles that are worth paying attention to. This is a longer one ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Google Analytics introduces an AI...
2 months agoĀ ā¢Ā 5 min read