profile

Blue Hills Digital

A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.

Featured Post

✨ New homepage is live!

Hi friends πŸ‘‹πŸ» This week, a quick update on that slow-moving internal project of overhauling the Blue Hills Digital website. I'm pleased to report that ... 🎺 πŸ₯ ... the new homepage is live now! This is part of a series in which I'm writing about the process of refreshing the Blue Hills Digital website.I introduced the project in my Digital Landscape email on May 20. If you missed it, read that email here! And for updates, keep an eye on the project changelog here. Want links to recent emails...

Hi friends πŸ‘‹πŸ» A line from a podcast caught my attention last week: "working with a good web person to do your website throws people into an existential crisis because they don't know what to say ... the web designer isn't going to tell you what to say ... [the designer raises] all these questions ... and they panic, and the website is the inciting event that causes this identity panic." I've seen this first hand on website projects, and on other communications projects too. I want to unpack...

Hi friends πŸ‘‹πŸ» This week, a brain dump of thoughts about SEO in the age of ChatGPT. If you've been wondering whether you still need to pay attention to SEO and you want to hear my πŸ“£ opinions, read on ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "Should we still be doing SEO?" I was in a community call with a bunch of other comms-for-good professionals recently, and someone asked this question: "Now that everyone's using ChatGPT for...

Hi friends πŸ‘‹πŸ» It's been a busy seven days! This email has some thoughts from WordCamp US, and pictures of a brand new kitten. What more could you want? Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Talking nonprofit technology at WordCamp US 2025 Last Wednesday–Friday, I attended WordCamp US 2025 which was conveniently located right here in Portland OR. While WordPress has been in my life since maybe 2007 (?? something like that) I'd never...

Hi friends πŸ‘‹πŸ» This week I have another fun website feature to share from a recent project. But first, a quick πŸ“£ announcement: I'll be at WordCamp US here in Portland, OR this week (Aug 27-29) I'm excited to be around a bunch of other people who are excited about WordPress too!! If you'll be there too and want to meet up IRL, email me or shoot me a message on LinkedIn. Now back to this week's email ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up...

Hi friends πŸ‘‹πŸ» This week, a simple piece of advice for organizations embarking on a website project and looking to avoid unpleasant surprises down the road. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page When website projects fail after launch I was speaking with a group of nonprofit communications professionals recently about managing website projects and a couple of participants described having had similar bad, experiences in the past: They...

Hi friends πŸ‘‹πŸ» This week I'm shining a spotlight on a brand new Resource Library I launched for the team at Listen4Good. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page How to organize your mountain of content So many nonprofit websites are home to a MOUNTAIN of content that is difficult to access and explore, especially when the starting point is an archive page that shows ten results and "Page 1 of 59" at the bottom. Who's going to start...

Hi friends πŸ‘‹πŸ» In between client projects, I'm still working – incrementally – on the refresh of the Blue Hills Digital website that I started talking about in May. I started pushing some updates live last week, and decided to keep a public changelog of these updates, to keep me moving forward, and to give you some insight into all the steps it takes to overhaul an existing website. This is part of a series in which I'm writing about the process of refreshing the Blue Hills Digital website.I...

Hi friends πŸ‘‹πŸ» This week, a super-helpful new resource to help you understand website accessibility guidelines. Useful if you're a website manager interacting with a developer or agency, AND if you're developing content for a website and need to understand your responsibilities even if you're not touching the code. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Making WCAG easier to understand If you're a website owner (or designer/developer),...

Hi friends πŸ‘‹πŸ» Yesterday I wrote up a project scope for a (likely) client to tackle a WordPress website they couldn't access πŸ€ͺ Read on to hear how this happened, how unfortunately common this is, and how to avoid it happening to you. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Why having a website you can't access is more common than you might think. If you're lucky enough to work in a well-resourced setting and have your ducks in a row, you...