Hi friends ππ» This week, and through the next couple of months, I'm changing up the content in these emails. See, there's a project I need to work on, and unlike my client projects I can give you a behind-the-scenes view of this one. It's my own business website, at bluehillsdigital.com. Pick your metaphor: The cobbler's children have no shoes The carpenter's roof is leaky The website consultant's website is getting outdated and has needed improvements for 2-3 years (I could probably get...
13 days agoΒ β’Β 3 min read
Hi friends ππ» This week, I'm going to complain, just a little bit. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "I followed the steps in the support docs and we don't see any donation data in GA4 ..." I'm working with several clients at the moment on improving the data available in Google Analytics. In particular, we're looking at getting online donations to show up as "ecommerce purchases" in Google Analytics (GA4). And man, it is not easy!...
20 days agoΒ β’Β 3 min read
Hi friends ππ» One of my favorite quick-win projects for new nonprofit clients is an introductory website audit. I ran one of these last week, and it reminded me how much fun they are, and how much value they can deliver. So I'm going to talk about that this week! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "Uhh, our website definitely needs attention, but we're not sure where to start." ππ» This is a common starting point when I get an email...
27 days agoΒ β’Β 3 min read
Hi friends ππ» I've noticed over the past year that the amount of time I spend adding new features to existing clients' websites is growing. And it's a fun part of my work! This week, two examples that might inspire you to ask similar questions about your own website. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "Hey, can we make our website do _________?" Most of the clients I work with on new website builds or website refresh projects stick...
about 1 month agoΒ β’Β 3 min read
Hi friends ππ» This week, I'm revisiting a topic I've written about before: scary emails from Google Search Console. But this time, I have a whole new resource to share! Check out the link below, and I'm hoping it will be useful enough to make it into your bookmarks π Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "New reasons prevent pages from being indexed on site ..." If you have a Google Search Console property set up for your website...
about 1 month agoΒ β’Β 2 min read
Hi friends ππ» This week, a look at how I like to build audience journeys. This is part of every marketing strategy conversation, and every website project I work on. If you don't know who your audience is and what you want them to do on your website, it's hard to build a website that works. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Knowing your audience isnβt just important for marketing. Knowing your audience is a critical ingredient for...
about 2 months agoΒ β’Β 2 min read