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Want to start texting your supporters in 2026?

Published about 2 months agoย โ€ขย 1 min read

Hi friends ๐Ÿ‘‹๐Ÿป

This week's email is for any nonprofit comms managers who have thought about adding texting/SMS as a communications channel but aren't sure where to start.

Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up pageโ€‹

Want to go beyond email and connect with your supporters by text? ๐Ÿคณ

When I'm talking with communications managers, getting to know their nonprofit's stack of digital tools, I ask whether they have a texting program.

The most common response:

We've thought about it, but we're not sure where to start. It's not at the top of the priority list right now.

You probably understand the value of a well-timed, thoughtful text message to supporters or donors who have opted in.

You might have someone in leadership who keeps bringing this up in planning meetings.

But adding another communications channel, picking another platform to use, modifying all your opt-in messages to include phone numbers ... ๐Ÿคฏ I understand if that feels overwhelming!

If this is you, I recommend you take a look at Text for Good, a three-part workshop series that will help you confidently launch (or clean up) your texting program in 2026.

Caroline Griffin from Marketer on a Mission and Amanda Speer at Mission Generosity will guide you through the following 3 workshops:

  • Platform Selection and Budgeting (April)
  • List Building and Cleanup (May)
  • Mapping Your Message Calendar (June)

โ€‹You can find all the details here, and good news: if you use code BHD49 at checkout you'll get a $49 discount on the total cost.

I'm looking forward to hearing some success stories as those SMS programs get off the ground this year!!

Until next time โœจ

โ€” Ed Harris (your digital strategy guide)

โ€‹

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Blue Hills Digital

Ed Harris

A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.

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