Hi friends 👋🏻 Last week I spent some time helping a website client with questions about their email marketing program metrics. That might sound like it's beyond the scope of my website projects, but that's not the way I work. I do everything I can to make myself a resource for my clients for the website and all the digital tools that are connected to it. So if you have questions about what you're seeing in your analytics, or how to download a filtered report from your fundraising platform,...

Hi friends 👋🏻 This week, a quick video demo from a recent nonprofit website project that gave me the chance to implement geographic search in a custom content collection. And a reminder about the upcoming Text for Good program, with a discount code for you! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Let's talk about collections of custom content I’ve written plenty of times (and have plenty of case studies) encouraging the development of...

Hi friends 👋🏻 This week's email is for any nonprofit comms managers who have thought about adding texting/SMS as a communications channel but aren't sure where to start. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Want to go beyond email and connect with your supporters by text? 🤳 When I'm talking with communications managers, getting to know their nonprofit's stack of digital tools, I ask whether they have a texting program. The most...