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A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.
Hi friends ๐๐ป A line from a podcast caught my attention last week: "working with a good web person to do your website throws people into an existential crisis because they don't know what to say ... the web designer isn't going to tell you what to say ... [the designer raises] all these questions ... and they panic, and the website is the inciting event that causes this identity panic." I've seen this first hand on website projects, and on other communications projects too. I want to unpack...
Hi friends ๐๐ป This week, a brain dump of thoughts about SEO in the age of ChatGPT. If you've been wondering whether you still need to pay attention to SEO and you want to hear my ๐ฃ opinions, read on ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "Should we still be doing SEO?" I was in a community call with a bunch of other comms-for-good professionals recently, and someone asked this question: "Now that everyone's using ChatGPT for...
Hi friends ๐๐ป This week I have another fun website feature to share from a recent project. But first, a quick ๐ฃ announcement: I'll be at WordCamp US here in Portland, OR this week (Aug 27-29) I'm excited to be around a bunch of other people who are excited about WordPress too!! If you'll be there too and want to meet up IRL, email me or shoot me a message on LinkedIn. Now back to this week's email ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up...