|
A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.
Hi friends 👋🏻 This week, another update on my internal project to overhaul the Blue Hills Digital website. This is the big one – rolling out a new "resource" content type, a library to go with it, and dynamic resource promotion blocks. This is a bit of a nerdy update, but bear with me and you might see how this approach could benefit other websites you're familiar with ... This is part of a series in which I'm writing about the process of refreshing the Blue Hills Digital website.I introduced...
Hi friends 👋🏻 Last Thursday I joined a a bunch of other nonprofit communications professionals for an in-person meetup here in Portland OR. (If you're here in Portland, join us next time ComNet PDX hosts a meetup! Get on the mailing list here). Alongside the comms and marketing folks working in-house for organizations and consultants like me, there are always plenty of attendees looking for work, and it's a rough job market out there. Between the funding uncertainty many organizations are...
Hi friends 👋🏻 Last week, I wrote about GoFundMe's ill-advised move to create new donation pages for 1.4 million nonprofit organizations without allowing orgs to opt-in first. View that email here. It was a mess. This week, I want to suggest a lesson we can learn from a week of intense focus on GoFundMe about the importance of brand monitoring. This wasn't the first time nonprofit organizations' data was used in bulk by another entity without consent, and it won't be the last either. It's...