Hi friends 👋🏻 Have you wondered (or been asked) whether it makes sense to invest in a website in this age of AI tools and declining website traffic? Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Why invest in our website? I offer a training about how to develop an effective nonprofit website, and this week I’m updating the training materials. One update I’m making is in response to this kind of question: “Why should we invest time and money...
9 days ago • 3 min read
Hi friends 👋🏻 This week, some thoughts about what it takes to keep your organization's website running smoothly (and what you want to avoid). Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page 4 Website Maintenance Scenarios In my experience, nonprofit orgs fit into one of three scenarios when it comes to website management. (And I guess the same applies to consultants, which I know some of you are too.) You pay a professional to maintain your...
16 days ago • 5 min read
Hi friends 👋🏻 This week, a new feature from Google Search Console that provides data about Google Search traffic to your social media channels! I'll explain how this works, what channels are included, and how to set it up. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Google Search ➡️ Social Channels You've probably noticed social media posts have been showing up in Google Search results for years now. And despite these Google search results...
23 days ago • 3 min read
Hi friends 👋🏻 This week it's an email about an email. The "magic email" to be specific. I'll explain how this works with a quick behind-the-scenes in my business. And I have questions about how this might apply for grant writers, fundraisers looking for major gifts, teams chasing sponsorships, and perhaps even job-hunters too. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page 👻 Ghosted much? When was the last time you were ghosted? And not in a...
30 days ago • 5 min read
Hi friends 👋🏻 Two topics this week: A quick and urgent warning for anyone running a WordPress site – please read! Take a look at the shiny – and more importantly modern and functional – new website launched for the National Leadership Consortium for Development Disabilities! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page ⚠️ A warning for WordPress site owners If your organization's website runs on WordPress, you should be aware of a recent and...
about 1 month ago • 3 min read
Hi friends 👋🏻 This week, a few notes about an exciting new feature from Fundraise Up – one of the online donation platforms I like to work with and recommend to clients. If you've ever been tempted to run a fundraising campaign where donors are (nominally) funding the purchase of items you need for your programming – like "buying meals for a family for a month" or "funding medical supplies for a rescue team", this makes the giving experience much more interactive. Want links to recent emails...
about 1 month ago • 3 min read
Hi friends 👋🏻 I can't remember the last time I met with a website manager who feels confident navigating Google Analytics. Over the past year I've been testing different analytics tools, and there's one that I've landed on that I love. I'll give you some details here and perhaps you'll want to try it out too. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Does anyone like Google Analytics 4? No, I don't think so. At least in the world I...
about 2 months ago • 3 min read
Hi friends 👋🏻 This week, a reminder about online privacy laws and a tool recommendation to make compliance easy! Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page ICYMI here are a couple of recent editions! Where are your donors coming from? You're not ready for a website project Disclaimer before we get into the details: I’m not an attorney, and this is not legal advice. Consult an actual, licensed attorney in your jurisdiction! Here are a few...
about 2 months ago • 2 min read
Hi friends 👋🏻 Twice this month I've been tasked with regaining control of a nonprofit website that the client didn't know how to access. In one of these cases, the website had been compromised because it hadn't been updated for such a long time (because no-one could access it...) and the hack evolved to the point where the site suddenly started redirecting visitors to a spam clone of the Home Depot website ... not good!! Read on for some tips to avoid this happening to you ... Want links to...
2 months ago • 3 min read