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A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.
Hi friends 👋🏻 This week, a quick update on that slow-moving internal project of overhauling the Blue Hills Digital website. I'm pleased to report that ... 🎺 🥁 ... the new homepage is live now! This is part of a series in which I'm writing about the process of refreshing the Blue Hills Digital website.I introduced the project in my Digital Landscape email on May 20. If you missed it, read that email here! And for updates, keep an eye on the project changelog here. Want links to recent emails...
Hi friends 👋🏻 A line from a podcast caught my attention last week: "working with a good web person to do your website throws people into an existential crisis because they don't know what to say ... the web designer isn't going to tell you what to say ... [the designer raises] all these questions ... and they panic, and the website is the inciting event that causes this identity panic." I've seen this first hand on website projects, and on other communications projects too. I want to unpack...
Hi friends 👋🏻 This week, a brain dump of thoughts about SEO in the age of ChatGPT. If you've been wondering whether you still need to pay attention to SEO and you want to hear my 📣 opinions, read on ... Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page "Should we still be doing SEO?" I was in a community call with a bunch of other comms-for-good professionals recently, and someone asked this question: "Now that everyone's using ChatGPT for...