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A guide for nonprofit communications professionals & mission-driven marketers. Delivered weekly, by email.
Hi friends 👋🏻 This week's email is for any nonprofit comms managers who have thought about adding texting/SMS as a communications channel but aren't sure where to start. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page Want to go beyond email and connect with your supporters by text? 🤳 When I'm talking with communications managers, getting to know their nonprofit's stack of digital tools, I ask whether they have a texting program. The most...
Hi friends 👋🏻 This week, a quick tip about making website copy writing more manageable! This is the latest iteration of the approach I use with my clients, and I love the clarity it brings to a website refresh project. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page When drafting website content, focus on what you want to communicate first This advice feels obvious, right? Of course you would focus on the core message you want to communicate....
Hi friends 👋🏻 This week, a little behind-the-scenes on a project I bid on and really hoped to win, and didn't win 😕 And read down to the end if you're following the story about GoFundMe and others platforms spinning up unauthorized donation pages. There's an actual lawsuit now. Want links to recent emails or a sign-up link to share? Go to The Digital Landscape sign-up page How losing a project sparked new ideas A little behind-the-scenes on my business today, and on an ultimately-failed...